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©2019 by IMAGE PR London.

The Brief

Carmella Cosmetics came to us as a start up company with a new idea for a Vegan make-up range. They wanted to promote a dark and edgy, yet glamorous image for the brand, to separate themselves from the stereotypical vegan brand image. Image PR were brought onboard to create editorial campaign imagery to promote this brand identity in preparation for the products being ready to market.